SEO’ role in digital marketing has never been this impactful, yet many marketers still don’t understand it.
A few definitions to start with so we can all be on the same page. SEO is an acronym for “search engine optimisation” and is a broad umbrella that includes backlinks, content and social media marketing and more. There are many ways to gain visibility in search engines like Google, Bing and Yahoo, but SEO is about achieving a place in the top spots of the results page.
The other term that should be defined is PPC or “pay per click.” An advertiser (you) spends money each time someone clicks on one of your ads. When we talk about SEO and its benefits, we’re not talking about PPC. By definition, SEO is an investment (and business) to gain sustainable visibility in organic search results.
Why Is Nicholls Web Consulting Adelaide SEO Good for Business?
There are several reasons why every company should consider investing in search engine optimisation, especially now as it becomes more and more difficult for local businesses to stay ahead of their competition.
In a world of information overload, the more visibility you have in organic search results, the better your chances of getting found and building trust with potential clients. Ensuring that your website is optimised for search engines is one of the most important tasks for companies of any size. Seventy percent of people use search engines to find information, products and services online.
As a business owner, you may wonder if SEO is the right investment for your marketing strategy. Here are some of the benefits that come from having a strong SEO presence:
It Means More Visitors and Likes On Social Media
With an optimised site comes more traffic. Seventy-four percent of people who use search engines to look for information visit a site within 24 hours. It means that if you manage your Nicholls Web Consulting Adelaide SEO well, you’re also building a solid organic presence on social media platforms like Facebook and Twitter.
You Start Getting Your Message Out There
In the digital age, where so much content is produced every minute, it’s tough for your message to be heard. But the beauty of SEO is that you can create a substantial brand value by providing accurate information through content creation and sharing related posts organically on social media.
You Gain A Competitive Edge Over Your Competition
What might have seemed like an easy task in the past to outrank your competition has become a lot harder due to the number of businesses on the internet. Your clients are looking for quality information, and you need to stand out from your rivals who also want their share of potential clients.
Don’t forget that this is not an overnight process. SEO takes time and patience as it involves link building, content creation and consistent sharing. But it is a long term investment that works if you set up a strategy and stick to it while constantly measuring the data and modifying your approach accordingly.